Liz Iudakhina
Jun 14, 2025. 1 min read
Sustainability
Tiny Activists: How Kids Are Making Their Families More Eco-Friendly
Turns out, the most passionate eco-friendly warriors aren’t in corporate boardrooms - they’re at your dinner table, telling you off for using plastic wrap. Science doesn’t lie: research shows kids are actively influencing their families' sustainability habits, from recycling more to cutting down on food waste. And big brands? They’re taking notes, pivoting their strategies to keep up with Gen Alpha’s green demands.
Here’s how kids are leading the charge - and how brands are racing to keep up.
#1 Schools Teach It, Kids Preach It (Non-Stop)
Environmental education isn’t just a passing topic in schools - it’s woven into lessons on science, geography, and even ethics. From climate change to sustainable living, kids today are growing up immersed in eco-conscious teachings.
And guess what? They’re bringing those lessons home. We know that children are capable of influencing their parents' green habits simply by talking about what they’ve learned!
How Families Can Support This:
Encourage kids to share what they learn at school about sustainability.
Make it a fun family challenge - let your child be the "eco-leader" for a week, choosing activities like beach clean-ups or meat-free dinners.
Watch educational shows together that reinforce eco-friendly values.
#2 Toy Swaps & Hand-Me-Downs Are Cool Again
Gone are the days when every birthday party had to mean a pile of brand-new, plastic-heavy toys. New generations? They’re all about second-hand finds, toy swapping, and making old things new again.
Platforms like Sassybae are helping families swap pre-loved toys, giving kids the fun of “new” things without the environmental guilt.
How Families Can Support This:
Organise a toy swap day with friends or at school.
Teach kids the value of donating and swapping toys they’ve outgrown instead of throwing them away.
Encourage creativity by upcycling - turn old toys into new DIY projects.
#3 Kids Are Calling Out Greenwashing
Gen Alpha doesn’t just accept a brand’s claim that it’s sustainable - they investigate it. If a company slaps a “green” label on a product but still wraps it in layers of plastic, kids will be the first to call it out.
And with social media giving them a megaphone, their voices are most definitely being heard by brands - no matter how reluctantly!
How Families Can Support This:
Teach kids how to read product labels and research brands before buying.
Have open discussions about ethical shopping choices and explain what greenwashing means.
Show them how small choices - like choosing plastic-free packaging - can make a difference.
#4 Food For Thought
Did your kid just refuse their favourite nuggets because they heard about the environmental impact of meat? You’re not alone.
These days, children influence what their families eat, with many tiny eco-warriors going as far as encouraging more plant-based meals! They’re also pushing for less food waste - so the bar is higher than ever.
How Families Can Support This:
Let kids help with meal planning - encourage them to pick plant-based meals a few times a week.
Start a compost bin to show them how food waste can be repurposed.
Visit a local farmers’ market and teach kids about seasonal and sustainable produce.
#5 Thrifting is SO FETCH
Your kid actually asks to go thrifting? That’s not a budgeting hack - it’s a trend. Thanks to Gen Alpha’s influence, second-hand shopping isn’t just acceptable; it’s aspirational.
It’s a massive trend, with kids driving their families towards slow fashion and opting for preloved clothes instead of fast fashion.
How Families Can Support This:
Turn thrifting into a family adventure - challenge kids to find the coolest second-hand items.
Teach them how to repair and customise clothing instead of buying new.
Show them the impact of fast fashion by watching documentaries or reading stories about its effects on the planet.
#6 Entertainment is Going Green
TV shows, movies, and even video games are making sustainability cool. Shows like Bluey sneak in eco-friendly lessons, while games like Minecraft introduce features that teach kids about conservation.
The more kids see sustainability in their everyday media, the more likely they are to bring those values into real life.
How Families Can Support This:
Choose movies and books that highlight environmental themes.
Encourage kids to play outdoor games and appreciate nature.
Discuss what they learn from their favourite shows and find ways to apply it in everyday life.
If you’re feeling eco-pressure from your child, you’re not alone - even if it’s not something your parents experienced. Kids are reshaping family habits, and parents are in the perfect position to support their leadership.
So next time your kid insists on bringing reusable containers to school or makes you turn the car around to grab your tote bags (hopefully, not when you’re 90% of the way there, or else there will be a fuel consumption debate, too) - remember, they’re shaping a better, greener world.
Isn’t it just awesome? It might be time to let them lead the way.
Liz Iudakhina
Researcher . Dietitian . Crazy cat lady . Toddler mum
When she’s not decoding the universe or negotiating with a tiny human over juice vs. water ratios, you’ll find her cuddled up with two meowing furballs. A true plate-spinning pro, she turns broccoli into superhero snacks and threads various facets of motherhood into delightful stories.
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